Rev.Up uses first and third-party data, activation tools and measurement, as well as a customer data platform, to allow marketing and sales teams to examine the performance of accounts.

The platform was already in use in North America, and includes separate tools for advertising campaigns, internet traffic, sales and email campaigns.

Richard Shore, head of digital marketing solutions at Dun & Bradstreet UK, said: “Today’s businesses need to be more agile in the market than ever before and part of that is embracing the buyer journey through digital channels.

“B2B marketing is increasingly about personalisation at all levels but this is impossible to achieve without the right intelligence driving always-on audience segments and campaigns which change as and when markets evolve.”