Yvette Westerbaan (pictured) will be client consultant in the Netherlands, while Tia Best will take on the same role in the UK.

Both Westerbaan and Best will be responsible with growing DVJ Insights in their respective markets and will report to global commercial director Jori van de Spijker.

Before joining DVJ Insights, Westerbaan was a consultant at GfK and Excap.

Best was most recently at Material, where she led a team of researchers, and has also worked as global business development director at GfK and with communications agencies Publicis, WPP and Dentsu.

Van de Spijker said: “We have grown tremendously in the first half of 2022, and the further expansion of our global consultancy team is the next step in this journey.

“To continue providing our clients with the best and most innovative solutions, we must grow along with the needs of the market.

“With the knowledge and experience of Yvette and Tia, we are ready for this next step, and I am looking forward to working together.”