The German office will be led by managing partners Erk Maassen and Stephan Knäble. Both hires join the company from GfK, where Maassen held the role of commercial director for Germany, and Knäble was most recently global vice-president of the company’s consumer panels.

With offices in the Netherlands and the UK, DVJ Insights is expanding to Germany to meet the needs of its clients there and support ‘the European focus of the company’.

The agency’s brand study, which surveys marketers on brand growth, will now also be extended to the German market.

Lucas Hulsebos, chief executive, DVJ Insights: “With the opening of an office in Hamburg we are even better able to facilitate our German and international clients and projects with the help of a strong, driven and well-known team in the market. It also enables us to expand our academic board activities in Germany, as well as our ‘ingredients for brand growth’ concept, which we will organise with our partner Werben & Verkaufen.”