Dynata buys InBrain.AI
Founded in 2015, InBrain.ai connects market research companies and brands to respondents on mobile applications.
The business is based in Atlanta, Georgia.
InBrain.ai’s mobile platform will expand Dynata’s panels and first-party data through its ‘Zap’ surveys, which offer prospective respondents targeted rewards for participating in surveys.
The financial terms of the deal have not been disclosed.
Gary Laben, chief executive, Dynata (pictured), said: “This acquisition assures our clients we can continue to deliver the audiences they need while also reinforcing that promise of a fair-value exchange for our members. It also maintains our focus on leveraging the best and most innovative technologies to strengthen our services and solutions across the marketing continuum.”
Jason Schubert, chief executive, InBrain.ai, added that the combination would “expand the reach of surveys to more consumers”.
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