Petrullo has taken up the role with immediate effect and has experience in business services and technology, particularly strategic planning, operations, process improvement and change management.

Before joining Dynata, Petrullo spent seven years on the board of directors at Disa Global Solutions and four years as chief executive at Dodge Data & Analytics.

Other prior roles include five years as chief executive at software and data platform business HireRight Solutions Inc.

Laben had been at Dynata for six-and-a-half years, and said in a statement on LinkedIn that he would remain on the board of directors at Dynata while he contemplated his next role.

The statement added that Laben and the board “agreed that our next phase of growth will benefit from a fresh look and approach to the business”.

Petrullo said his focus would be on “growing Dynata by investing in innovative products” and expanded its work in “fully permissioned first-party data”.