Dynata partners with Google on YouTube measurement
Ads Data Hub aggregates data from Google’s advertising platforms, including YouTube Reserve, Google Ads, and Display and Video 360, and offers performance data across screens, including mobile.
Through the partnership, marketers will be able to measure the effectiveness of YouTube ad campaigns across Dynata’s first-party data, without using cookie-based metrics.
Google announced at the beginning of 2020 that it would begin phasing out third-party cookies in its web browser in the next two years.
Hugh Davis, president at Dynata Solutions, said: “For our brand lift measurement clients, it’s critically important to have a complete view of all audience data across all platforms, ensuring they can optimise and maximise their investment in those places.”
Davis added that the partnership with Google would “close a campaign performance visibility gap”.
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