YouTube launches audio-only ads
The ‘Audio Ads’ feature, which is currently in Beta mode, will allow users to use audio alongside a still image or simple animation in advertisements alongside music videos or podcasts.
The adverts are available via auction on Google Ads and Display & Video 360 on a cost per thousand impressions basis. Audio Ads will use the same measurement, audience and brand safety features as video campaigns on YouTube.
The company said in a blog post on the Google website from Melissa Hsieh Nikolic, group product manager at YouTube Ads, that alpha testing had shown 75% of measured audio advertising campaigns led to an increase in brand awareness.
YouTube has also launched ‘Dynamic Music Lineups’, which creates dedicated music channels focused on popular genres.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments