Onbright is chief executive of MAP Marketing Research. During her career in the market and social research sector, she has also served as the Bulgarian representative for global research organisation Esomar.

The appointment of Onbright comes as Dutch research association Markt Onderzoek Associatie (MOA) rejoins Efamro. The organisation has agreed to provide professional association services, supplementing the standards and policy support currently provided by MRS.

Bernd Wachter, president of Efamro, said: “Elena’s election as vice-president is a brilliant way to kick start the new decade – her extensive expertise and experience within the sector will be invaluable to Efamro. Our organisation continues to play a pivotal role in promoting best practices, enforcing compliance and contributing to both public opinion and legislative developments at an international level. A role that feels more important than ever in these fractious times.”