Esomar launches Research Choices
ComScore, GfK, Kantar and Nielsen are involved in the scheme which is thought to be driven by US privacy concerns.
Esomar said that the portal, which it will run, would increase transparency and choice in online research and help educate individuals about how online audience measurement research is conducted.
Laurent Flores, Esomar president, said it was hoped this would extend beyond audience measurement to cover all digital research activities.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments