Ex-Forrester analysts Owyang and Li reunited at Altimeter
Owyang left his position as senior analyst at Forrester this week and was today named a partner at Altimeter.
Prior to his spell at Forrester, he was director of corporate media strategy at podcasting and online video firm PodTech Network.
Altimeter founder Li spent almost a decade at Forrester, latterly as a vice president and principal analyst, before setting up Altimeter.
The firm recently produced a study ranking the social media engagement of the world’s top 100 brands, of which Starbucks came out on top. The study measures how many social media channels the top brands participated in, as well as the degree of engagement in each.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments