The partnership between the two companies allows advertisers using Eyeota’s ‘Onboarding’ platform to access Equifax’s audiences tool, which allows them to engage with future customers across digital display, video and social media.

Argentina is the fifth country covered by the partnership, alongside the US, UK, Australia and New Zealand.

Eyeota was founded in 2010, and runs an audience technology platform to help businesses understand their customers and devise marketing strategies.

Equifax uses data and analytics to create digital audience segments, which are broken down into subjects such as income bracket, socioeconomic level and credit risk rating.

Marc Fanelli, senior vice-president of strategic partnerships and global data supply at Eyeota, said: “Our continued partnership with Equifax to offer multimarket targeting and segmenting for digital activation is emblematic of Eyeota’s global expansion.”

Gabriel Garcia Mosquera, managing director at Equifax Argentina, said: “Launching a new market in Argentina is the natural next step after our great success from using the Eyeota Onboarding solution across the US, UK and Australia.”