Eyeota secures $12.5m new funding

GERMANY  – Audience data business Eyeota has raised $12.5m in its Series B funding round, led by independent private equity firm Jolt Capital, with contributions by Qualgro and existing investors.

The funding will be used for product development, team expansion and new partnership growth.

Over the past year, Eyeota expanded its partnerships with regional publishers and offline data suppliers – increasing its unique user profiles to more than 3.5 billion globally and expanding its data segment availability by almost 50%.

Laurent Samama, partner, Jolt Capital said: “Eyeota has achieved an impressive growth trajectory and demonstrated a strong capacity to partner with all key players of its ecosystem. The company has a very skilled and world class team as well as proven technology, which we will help develop further.”

Kevin Tan, CEO, Eyeota added: “This new round of funding allows us to enrich our audience and supply solutions as well as scale our operations with new data, new products, and to strengthen our presence across each region through strategic hires and new partnerships.”

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