George Henshaw has been appointed as senior supply manager and will be responsible for data acquisition and account management. Henshaw joins the company from BT, where he held the position of programmatic and yield manager and looked after the company’s publisher portfolio. Prior to BT, his experience includes Rocketer and Tradedoubler.

The company has also hired Laura Widdowson as senior manager for demand. Widdowson’s media and ad tech experience includes programmatic, digital and print. She was previously account director at Signal, and prior roles include Xaxis, IPC Media and BBC Worldwide.

Peter Hunter, general manager for ANZ, Eyeota, said: “We are thrilled to have George and Laura join Eyeota. Their experiences in the market are valuable as we increase our investment and continue to build momentum across the region.”