Facebooks adds signal strength-based ad targeting
The idea is that advertisers can use this information to limit data-heavy ads – such as videos – to users with a strong 4G connection, and run ‘lighter’ ads on those with weaker connections.
The new targeting works across all of Facebook’s ad units, including auto-play video ads and in conjunction with all other targeting options, according to an article in Advertising Age.
- This comes alongside news that 82.9% of Americans distrust Facebook with their personal information
- This compares to 76.8% who distrust the government; 67.1% who distrust LinkedIn; and 52.8% who distrust Google
- This is according to a survey of 4,000 Americans by personal information management company mylife
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments