Field Initiatives’ Chokshi launches Ardent Fieldwork
Chokshi says Ardent will deliver both qual and quant fieldwork for consumer and b2b studies, albeit with a specialism in qual.
“We mainly work with research agencies and independent consultants,” he says, “but also provide fieldwork services to other creative agencies who have a need for research.”
Chokshi spent 13 years at Field Initiatives prior to setting up Ardent. He said: “My time at FI was an amazing experience but I wanted to move on to a new challenge.
“Ardent Fieldwork will be a forward-thinking agency and our ambition is to set a new benchmark for market research fieldwork servicing in the future.”
The company is online at ardentfieldwork.com.
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