Bolarinwa (pictured) will be based in Los Angeles and formerly worked at C Space and LRW Tonic (now Material) across areas including consumer packaged goods, media and entertainment, fintech and consumer electronics.

In addition, Bolarinwa works across integrated qualitative and quantitative projects, and with a particular focus on audience strategy, brand strategy and innovation.

Beth Broughton, managing director at Firefish US, said: “With her experience as a mixed-method project lead; her focus on strategic thinking and delivery; and her mix of category expertise – particularly her media and entertainment experience – we are so happy to have Ajibola join in Los Angeles and look forward to introducing her to clients old and new.”