The company said the launch was the next step in its expansion plans following the opening of its first international office in Amsterdam last year.

The US team is headed by Daley who joins from TLE where he was a founding partner and the office will service both local and international clients.

Firefish CEO Jem Fawcus said: “We are delighted to partner with Liam to head our first US office. We share a belief that brand communication, innovation and strategy is strongest when rooted in top quality research and insight, and that Firefish is uniquely placed to deliver this.”