Rose (pictured) first joined Firefish as a graduate trainee in 2004. Apart from a couple of years working as a research manager in the government’s Central Office of Information (COI) between 2008 and 2010 he has spent his entire career at Firefish.

Before his promotion to UK managing director, Rose led communication and innovation. He takes over from Lisa Hill, who has been in the role since 2015.

Jem Fawcus, Firefish Group CEO, said: “I could not be happier that Daniel is stepping up to managing director of Firefish UK, building on the excellent work of Lisa Hill over the past four years; from graduate trainee to MD is a great journey. Dan’s promotion is part of the continued evolution of our offer, and I look forward to the further focus on market leading data-driven insight and ‘new qual’ that he brings.”

Rose added: “I have been part of this business for almost all of my professional working life and it’s a massive honour to have the opportunity to oversee the next stage in Firefish’s development.”