Dominguez (pictured) has worked in the insight industry for more than 15 years, focusing on multicultural segments.

Her previous role was founding and managing a full-service qualitative research company focused on branding, consumer insights and product/creative development called Ask & Listen.

Dominguez also has prior experience at Hall & Partners, where she was strategy director – qualitative.

Beth Broughton, president of Firefish USA, said: “As we continue to grow in the US, it is great to have Elisa on board.

“Her passion and experience wowed us and it is already delighting clients we are partnering with, and so know that it is going to be a real success.”