The report will explore and explain trends to help make them relevant and usable for its clients.

The Frame looks at 15 trends across categories such as values and relationships, home and lifestyle, media and communications, style and beauty, and retail, leisure, and experiences. It also contains analysis by Flamingo’s digital forensics team, who use publicly available data to illustrate the breadth and profile of some of the trends.

Susie Hogarth, head of futures at the agency said: “Our philosophy is that we don’t predict the future, because there is no one future. We understand the future by looking very deeply at today; we look at cultural and consumer trends, at how people’s behaviour, beliefs and values are changing today, to look at the possibilities for tomorrow.”

One of the trends explored in the first issue of The Frame is F*ck You; Pay Me – which describes how young people are seeking new ways to get paid in an economic climate that isn’t working for them.