FC Ignition will speed up customer and employee insights by simplifying and automating research processes, Fuel Cycle said in a statement.

The platform is made up of three parts: an ad effectiveness measurement; real-time video interviews; and templated survey solutions.

Rick Kelly, chief product officer at Fuel Cycle, said: “To be successful, businesses need a robust toolkit that moves as quickly as the market.

“We believe that Ignition delivers the agility necessary to thrive despite constant change.”