Panels gives researchers quick access to external audiences to help validate insights acquired within their community, as well as gather intelligence from non-customers. Panels has 160 targeting points to define audiences with great precision – across demographics, psychographics, political affiliations and behavioural variables.

Panels are integrated with Fuel Cycle’s Quick Audiences, so researchers can access predefined audience templates for automated survey sampling.

Rick Kelly, vice-president of products at Fuel Cycle, said: “The ability to augment research community insights with general population surveys provides a valuable way to understand the needs of both current and future customers.

“With tools like Panels, we're demonstrating our commitment to supporting modern market researchers in their quest for rapid, flexible and continuous research.”