Mary Lou Barney (pictured) has been appointed as vice-president of strategic accounts. She has more than 30 years of experience using research and insights to drive business performance, most recently leading the global corporate relations and market development team at Harvard Business School.

Sean Bradley has been made senior director of product, having previously worked at Nielsen and Universal Music Group.

Matt Worden joins from Vision Critical where he was vice-president of business development, to be Fuel Cycle’s director of sales; he has nearly 18 years’ experience working in SaaS sales and market research.

Travis Crosby will be sales director, Northwest, having previously worked at SSI and Toluna.

CEO, Bahram Nour-Omid, said: "We're building a state-of-the-art infrastructure and executive brain trust to make our platform a clear leader in this new era of market research. Our new hires are part of our commitment to offer our clients the best tools and resources to better understand their customer."

Fuel Cycle has recently added a number of new features to its platform including geo-targeting customer profiling and panels to help with brand insight.