Chung (pictured) will be based in Los Angeles and serve as the region’s representative for GfK’s AutoMobility business, which provides analysis and insights on the automotive industry.

Before joining GfK, Chung was senior vice-president of brand and experience strategy at the Hawkeye division of Publicis, and has held prior roles at Innocean, Team One, Cox Automotive, Accenture and Edmunds.

Tom Neri, commercial director for tech and durables in North America at GfK, said: “We are thrilled to add a seasoned strategist like Mike to the commercial team – and boost our west coast presence in the process.

“Mike’s rich experience in automotive is a huge plus for our AutoMobility business, but he will also be a major asset in our other commercial industries.”