Wagatha (pictured) has been with GfK for the past nine years, most recently leading consumer life’s Western US and Asia Pacific regions. He will now have full oversight of client service, product development and thought leadership.

Prior to joining GfK, he spent 18 years in the advertising industry including at Ogilvy & Mather, Leo Burnett and Doner.

GfK consumer life looks at the trends shaping key consumer preferences and behaviours cross a variety of categories, from media to automotive.

Stacy Bereck, managing director of consumer insights and sales effectiveness (North America) at GfK, said: “Eric understands the unique value and depth of consumer life research, and works closely with clients to turn our insights into smarter marketplace actions. We see him as a natural team leader and a gifted advocate for clients.”