GfK’s Frackiewicz to lead UK retail
Frackiewicz (pictured) takes up the new role effective from 1st September, while McLaughlin has been promoted to head of retail for Europe at the company.
Frackiewicz joined GfK Australia in 2004, most recently serving as senior account director and working with clients including Canon, HP and Sony.
In his new role, he will work to expand the firm’s understanding of clients’ challenges and their insight requirements.
Anthony Norman, commercial director UK, said: “Neil’s unique experience in developing real partnerships and trust with clients is perfectly matched to our experienced and competitive UK market. He will be instrumental in deepening our individual client relationships to deliver service excellence.“
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