Based in Singapore, in this newly created role Kee (pictured) will be responsible for leading NPD’s business in China, Japan, South Korea and Australia. He will report to NPD group president for Europe and APAC, Gerhard Hausruckinger.

Kee has 28 years of industry experience, including 17 years developing GfK’s business in Asia.  Most recently, he was commercial director for APAC, and managing director for Southeast Asia at GfK. Before joining GfK he worked at Fujifilm Group and Sakata.

Hausruckinger, said: “His proven track record of driving business growth will be instrumental as we continue to transform our business through innovation and expansion.”