Hausruckinger (pictured) was previously on GfK’s management board and interim CEO last year during GfK’s changes in management.

At The NPD Group he will report to CEO, Karyn Schoenbart, and will be based in Europe. He takes over from Michel Maury who is retiring next year, and will help with the transition in the meantime.

Prior to joining GfK, Hausruckinger was CEO of emnos, a loyalty analytics business and also worked at Accenture.

Schoenbart said: “As we grow our business in Europe and APAC, we need continued strong leadership to ensure that we are maintaining the superior quality that our clients expect from NPD even as we continue to transform our business with new analytic solutions to complement our core measurement services.”