Disqo’s first-party audience allows for behavioural inputs through permissioned data and Gongos analyses data against brand metrics.

Through the partnership, clients will be able to identify consumer profiles, explore customer journeys, and analyse path-to-purchase based on digital behavioural data, the companies said.

Camille Nicita, president and chief executive, Gongos, said using Disqo’s data source would  “develop activation strategies that provide a new dimension of competitiveness for brands”.