Hafner (pictured) joined Gongos eight years ago and has managed teams focusing on the health insurance, hospital and healthcare sectors.

Prior to Gongos, Hafner worked as a market research consultant, project manager and healthcare policy analyst.

In the new position, she will have a focus on expanding the company’s work in emerging healthcare sectors including retail, direct-to-consumer, health technology, medical devices and wellness.

Camille Nicita, managing director, North America at Gongos, said the appointment would help the business to “create reciprocal relationships between brands and the people they serve in the healthcare space”.