Havas Group Media makes Mears CEO
The reorganisation sees Mears (pictured) take over from Alfonso Rodés, deputy CEO Havas Group, who will now take on the role of chairman Havas Group Media.
Mears joined Havas Group Media in April as global chief operations officer, where he oversaw operations and strategy of all Havas media units. Prior to that, he was global chief operations officer at Initiative.
Yannick Bolloré, chairman and CEO of Havas Group, said: "In just six months at Havas, Peter has implemented even higher operational standards, boosting collaboration and building the most agile teams in the media industry."
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