James promoted to Havas Media global strategy role
James was previously chief strategy officer for North America. He joined Havas following its acquisition of Cake in 2008, where he was a partner and head of content.
He was promoted to Cake group’s US managing director in 2010 and took the Havas Media CSO role in 2013.
Mears said: “Greg is charismatic, collaborative and creative, with an impeccable track record for client growth and team leadership. He’s an intuitive strategic thinker and an expert in content.”

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