The partnership will integrate paid media and organic media to create transparent media planning and content production. Clients can now combine their media and social planning with a complete digital customer experience platform.

Luca Lazzaron, Sprinklr’s chief revenue officer, said: “We’re excited to create a partnership with Havas Media, pioneering a new way for brands to create customer experiences, at scale. Social is the future. Creating epic experiences requires brands to think across channels and across paid, owned, and earned media.”

Philippe Torloting, global dead of Socialyse, Havas Media’s social offering, said: “This will provide alternative solutions for brands that want to activate campaigns in an even more authentic, lucid way.”