Hughes will be tasked with leading the strategic direction of HubSpot’s small and midsize business work, including customer acquisition.

Before joining HubSpot, Hughes worked for brands including Procter & Gamble, Enterprise Rent-a-Car and Salesforce.

Mark Barry, vice-president of sales and managing director, Emea at HubSpot, said: “While we’ve always worked with SMBs [small and medium businesses] to ensure they have the ability to scale and grow, Roisin’s appointment to this key leadership position and our recent product announcements show our dedication to supporting their growth journey.”