In her newly-created role, Stables (pictured) will lead the direction of the UK business and provide greater support to local customers.

Before joining HubSpot, Stables worked as senior vice-president, Emea digital sales at Salesforce, and spent more than 11 years at Google, most recently as head of partnerships, Emea public sector.

In addition to Stables’ appointment, HubSpot has appointed Roisin Hughes as Emea vice-president of sales for small business, having previously worked as senior area vice-president at Salesforce.

Regina Umbach has also been named DACH (Germany, Austria and Switzerland) small business sales director, based in Berlin. Umbach previously worked at Meta as director of tech, telco and utilities.

Mark Barry, vice-president of sales and managing director, Emea at HubSpot, said: “Lalitha, Roisin and Regina have all worked with some of the world’s biggest tech brands and have a track record of delivering success wherever they go.

“We’re extremely proud to be welcoming such exceptional tech leaders who are going to drive the business forward.”