Belknap (pictured) has joined the company as senior director of customer experience, having previously led efforts to improve client satisfaction and internal efficiencies through technology at Instantly (formerly uSamp). Prior to that, he worked at JD Power & Associates, specialising in automotive research. 

Belletti, also a former uSamp employee, has joined as director of sampling. As well as Instantly/ uSamp, she has also held roles at SSI and Harris Interactive. 

"The team and I are thrilled to be working with Josh again; our veteran-packed team continues to gain strength and I know our fast growth is a direct by-product of our hiring strategy,” said Gregg Lavin, Innovate co-founder and managing director. 

He added: "I have had the fortunate opportunity to work with Hilary at a previous company and I know firsthand that her expertise and strategic thinking will add tremendous value to our all-star team of veterans.”