According to the announcement on the firm’s blog, the US-based firm plans to make additional hires in the region ‘to help service a rapidly growing portfolio of European-based clients'.

Innovate was launched in 2014 by former uSamp founders Matt Dusig and Gregg Lavin, alongside former colleague George Llorens. 

Russell (pictured), who was most recently customer success director for InContext Solutions, will be based in the new London office. 

“Our company has been servicing a variety of clients in Europe since our inception," said Llorens, managing director at Innovate.

"We recognise the importance of a having a robust and localised panel asset to offer, and our team is committed to providing the world-class service we are known for.  Appointing Brendan to this role and building out a local presence in the region further reinforces our commitment to our clients.”