The acquisition will help boost InnovateMR’s work on data quality and global B2B survey participant reach.

In return, Ivy Exec will be able to offer clients access to InnovateMR’s technology and quantitative B2B research, and will seek to expand both within the market research industry and in other industries such as healthcare, fintech, venture capital, private equity and consultancies.

Elena Bajic, founder at Ivy Exec, will remain in the business and will take on a new role as president.

Ivy Exec is based in New York and runs a CV-vetted network of more than 2.5 million professionals and offers access to niche B2B audiences for qualitative research.

The network includes member-only content for survey participants, curated job listings, career advisory services, professional development tools, mentorship and network opportunities, as well as thought leadership.

Lisa Wilding-Brown (pictured), chief executive officer at InnovateMR, said: “Our consolidation with Ivy Exec dramatically expands our B2B research capabilities with the team’s curated global expert network, as well as Ivy Exec’s exclusive participant sourcing model which will further bolster our commitment to quality.”

Bajic said: “This new partnership will empower us to meet our clients’ need for hybrid solutions, combining both qualitative and quantitative methods into one all-encompassing research experience.

“We look forward to continuing our rapid growth and expansion into new verticals alongside InnovateMR, now with broader solutions that will prepare us for the future of mix-method research.”