The expansion of Singh’s role at InnovateMR will see him lead the firm’s India team, as well as continuing to oversee sales within Asia-Pacific.

The expansion of Singh’s position follows the announcement earlier this year that InnovateMR had acquired qualitative business-to-business research network Ivy Exec for an undisclosed amount.

Lisa Wilding-Brown, chief executive at InnovateMR, said: “We’re thrilled to expand Sandeep Singh’s role as managing director, Asia-Pacific, to include India operations.

“With over two decades of experience leading teams and driving growth, Sandeep brings invaluable expertise in business operations and market research. His strategic vision and proven leadership will be instrumental in our success in the Asia-Pacific region.”