Adkins (pictured) will work closely with both the panel recruitment and research teams to ensure that InnovateMR’s data quality methodologies and tools continue to evolve against the complex landscape of survey fraud.

Adkins has more than 22 years’ experience in the market research industry with specialities including research, strategic planning, operations management, data analytics and data storytelling.

Data quality has been a focus throughout her career at both Harris Interactive (now Nielsen) and Edelman.

InnovateMR chief executive Lisa Wilding-Brown said: “Sarah’s addition to the team, as well as our new partnership with Cloud Research and their Sentry tool, ensures that we remain on the cutting edge of survey fraud technology.

“Sarah has excelled at building highly successful teams and is deeply passionate about cross-departmental communication, bringing teams together for a common goal, empowering young professionals to find their voice, and is a people leader at her core.”