Luck (pictured) will join the team as InnovateMR’s resident industry adviser, driving forward the company’s core mission of faster high-quality answers.

Luck is described as a serial marketing technology and services entrepreneur with three private equity-backed exits. She is known for building technology-led companies that scale quickly through non-traditional sales and marketing techniques.

She began her career as the co-founder of OTX, an online research business that rose to a valuation of $30m within three years. It was subsequently acquired by Zlenick Media Group and Pilot Group in 2005, and again by Ipsos in 2010.

Luck then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was itself acquired by FocusVision/Thompson Street Advisors in 2014.

FocusVision was acquired by EQT and merged with Confirmit in 2021 to become Forsta, where Luck sits on the board of directors. Forsta was then bought out in March this year by Press Ganey.

In addition, Luck is currently president and founder at Women in Research (WIRe), serves as president of Esomar, is founder and advisor at Scalehouse Consulting, and sits on various other boards including InsightsNow, Rival Group, mTab and The Nature Conservancy.

“I could not be more excited about Kristin’s appointment and what her extensive expertise can bring to our team,” said InnovateMR chief executive Lisa Wilding-Brown. “Her deep experience in the market research industry, coupled with her trailblazing focus on diversity and cutting-edge product development are simply unparalleled.

“With Kristin’s sage guidance and support from [private equity group] Civic Partners, we are well-positioned to continue our company’s exponential growth and innovation.”