Business profiles are a free feature for accounts wishing to be recognised as a business on Instagram. By using this type of profile, businesses can choose how they want their customers to get in touch with them via a contact button, as well as give directions. Business profiles also give users access to insights and the ability to promote. 

Insights on Instagram offers information on followers and which posts resonate best, while the promotion aspect of the tool allows users to add a button that encourages people to take action, as well as to select - or allow Instagram to select - a target audience. 

"With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more," the blog post announcing the new features read. "So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers."

The tools will be available in the US, Australia and New Zealand in the coming months, and in all regions globally by the end of the year.