Interactive Video Productions rebrands as IVP Research Labs
Since its launch 13 years ago, IVP has expanded its services from videography, video reels and usability testing, to incorporate innovative neuro labs for marketing research, including eye tracking, biometris, facial coding and EEG testing.
IVP partners with a network of research facility partners across North America and Europe.
Bob Granito, president, said: "This is an exciting time for IVP as we continue to grow and enable added value for market research. We have sought to evolve our brand to better represent the business we have become today – a leading technology supplier for the marketing research industry."
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments