IVP unveils mobile eye tracking tool
The tool, which requires an internet connection and a webcam, allows research respondents to participate remotely in eye-tracking studies.
This allows researchers to measure what people engage with, for how long, and in which order. The platform is powered by Sticky.
“We are excited to partner with Sticky to bring cost-effective eye tracking to mainstream research in a way that it is fast, reliable, global and scalable,” said Bob Granito, president, IVP.
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