Cull (pictured, left) was previously managing director of iProspect Manchester and coordinated the four other iProspect offices in the North.

In this newly created position he will report to UK and Ireland CEO, Stefan Bardega (pictured, right), but remain based in Manchester, splitting his time across its seven offices.

Bardega said: “Tom’s exceptional work expanding the Manchester business has helped establish iProspect as a true innovator in the digital-performance space. I am delighted he is stepping into the COO role at this exciting time.”

Following Cull’s appointment, Steve Buchanan, group head of strategy at iProspect Manchester, has been promoted into the managing director role.