Sprinklr’s enterprise-grade technology will be combined with iProspect’s digital performance heritage, allowing iProspect clients to customise the technology to their individual needs.

The accreditation means iProspect staff have has specific training and another part of the partnership is that a permanent Sprinklr team will operate out of the iProspect London office.

Jack Swayne (pictured), chief strategy and analytics officer, iProspect, said: “IProspect and Sprinklr have a shared vision for the future of communications: one where technology and strategy come together to deliver meaningful connections with people. By using Sprinklr’s technology stack across all areas of owned, earned, and paid social, our clients will benefit from a single source for their data, and create powerful targeting capabilities.”