The two companies will work together to share their expertise with existing and potential clients, with the deal expanding the pool of experts clients have access to. The partnership will initially focus on the US market.

Alchemy-RX was launched in February 2019 by Mark Tarchetti, former head of strategy at Unilever and president of Newell Brands. The company uses consumer insight and data to develop innovation and expansion plans for brands.

Pierre Le Manh, chairman and chief executive, Ipsos North America (pictured), said: “The approach and hands-on growth experiences that the Alchemy-RX team brings will allow us to be even more effective at turning insight into tangible growth strategies for our clients.”

Tarchetti added: “Ipsos’ success and background in the research market together with Alchemy’s brand growth models will prove attractive to clients, especially those in consumer goods, private equity and retail.”