Kohut (pictured) was previously general manager at Ruby Cha Cha. He has also worked at PlayMR, Qantas, Roy Morgan Research, Nielsen and Frost & Sullivan over his career, working in Canada, the US, China, India, the UK, Middle East, Australia and New Zealand.

In his new role, Kohut will be responsible for the east coast of Australia, managing local and global client relationships and developing Ipsos’ qualitative capabilities.

Ipsos Understanding Unlimited is a qualitative research community focused on creating collaborative environments to allow brands to interact with consumers.

Simon Wake, chief executive of Ipsos Australia and New Zealand, said: “Troy brings an incredible research pedigree to Ipsos and we’re really excited to see his impact on Ipsos Understanding Unlimited’s commercial offering and the wider Ipsos team.”