Larini was previously leader of the North American consulting business at Gartner before joining Ipsos, and was also Gartner’s global senior vice-president, executive programmes. He has more than 20 years in the technology information sector.

In his new role at Ipsos, Larini will be based in New York and will lead Ipsos’s work across North America.

Didier Truchot, founder and chief executive of Ipsos, said Larini “brings a wealth of experience in the research and advisory fields leveraging data and technology to drive business performance”.

“His vast experience partnering with clients to help them stay ahead of the unrelenting changes of technology and markets is a unique asset to the company,” Truchot added.