Ipsos extends AI creative prediction tool to more markets
The tool, Creative Spark AI, offers predictions of reactions to linear and online advertising, including YouTube adverts and social videos.
Ipsos launched the model in 2024, initially in the US. It will be rolled out to more countries throughout this year.
Creative Spark AI is based on the foundations of the Creative Spark creative effectiveness tool, launched by Ipsos five years ago.
Shrutika More, country service line leader, Creative Excellence, Ipsos India, who leads Creative Spark AI for India (pictured), said: “Creative Spark AI empowers Indian marketers to optimise ad testing budgets, increase campaign ROI, and deliver results at the speed and scale required today.”
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